A 25-Year Institution.
Two Paths Forward.

Marietta Pizza Company is one of the most enduring independent pizza brands in metro Atlanta. Founded in 2000, the Marietta Square location has been a fixture of the Cobb County dining scene for 25 years — built not on advertising, but on generous portions, honest pricing, and a product that earns loyalty one visit at a time. A second location in West Cobb followed 13 years later, driven by demand from the Square's own customer base.

Both locations run nearly 5,000 square feet with 180 seats each — full-service dining, a dedicated takeout room, and a menu anchored in New York-style pizza by the slice alongside wings, calzones, subs, and Strombolis. The concept serves families and regulars with equal consistency: you can feed a family of four for less than fast food, but the experience doesn't feel like it.

The business is currently owned and operated by Howard Wolfson and two business partners. Howard brings a CPA background to the operation — he tracks margins carefully, resists discounting on principle, and has a defined 3–5 year exit plan with the goal of selling both locations as a single package. That context shapes everything about how this marketing investment should be framed: it's not just about next month's revenue. It's about building a business that commands the right valuation when the time comes.

Our digital audit of Marietta Pizza Company returned a score of 17 out of 45 — Low Maturity. That number doesn't reflect the brand's true strength. It reflects how far the digital infrastructure has fallen behind a 25-year business that was built entirely without it.

The gaps are specific and fixable. A broken SSL certificate is actively sending security warnings to anyone who tries to load the website. Only 4 pages are indexed by Google for a two-location brand with a full menu. The second location's online reputation sits at 3.5 stars on TripAdvisor — a direct liability for a brand that's trying to maximize its valuation before an exit. And despite 1,604 Google reviews worth of loyal guests, there is no owned channel — no email list, no loyalty program, no way to reach customers directly.

This proposal presents two options: RestoLite at $2,000/month for both locations — a focused foundation program that repairs critical infrastructure and builds consistency — and Resto360 at $4,500/month, our full-service growth partnership that layers influencer marketing, email/SMS, reputation management, and full custom development on top of the foundation. Both are valid paths. The right choice depends on how aggressively Howard and his partners want to pursue the exit timeline.

Marietta Square has transformed over the past decade. When Marietta Pizza Company opened, it was among a small number of dining options on the square. Today, the competitive set includes higher-end steak restaurants, new concepts with aggressive marketing budgets, and a growing number of operators competing for the same Friday-night traffic. The revenue decline Howard described — from near $4M to $3.5M — tracks directly with the arrival of that competition.

The opportunity isn't to out-spend competitors. It's to be findable when those competitors aren't. Right now, a guest searching "pizza Marietta Square" on Google finds a website with a security warning. That same guest searching on Instagram finds an account without a strategic content cadence. The competitive advantage that 25 years and 1,600 reviews should provide is being surrendered at every digital touchpoint.

The Marietta Square location is also positioned to benefit from two converging macro trends: value-conscious dining (Marietta Pizza feeds families for less than fast food) and major events. Taste of Marietta, July 4th, Friday night concerts, Choctoberfest — these are high-intent traffic moments that digital campaigns can amplify. The West Cobb location has a different opportunity: a 1,200 sq ft patio, a full bar coming in January, and a neighborhood customer base that is significantly under-captured online.

Our audit identified six critical gaps — each one a specific, addressable opportunity. These are the findings that both programs are designed to resolve.

Both programs address every critical gap identified in the audit. The difference is depth, speed, and breadth of services. RestoLite is the disciplined foundation play — fix the infrastructure, build consistency, start generating traction. Resto360 is the full-growth partnership — everything in RestoLite plus the services that compound it: influencer marketing, full reputation management, email/SMS campaigns, and a dedicated consulting layer for the bar launch and POS transition.

Side-by-Side Comparison

Our portfolio median is +74% in monthly sales growth — documented across 57+ restaurant engagements, not projected. Results vary by market, concept, and starting point. The two case studies most relevant to Marietta Pizza Company are below.

Regardless of which program you choose, the first 90 days follow the same four-phase structure. The intensity and breadth of each phase differs between RestoLite and Resto360 — but the priorities are identical: fix what's broken, establish consistency, build the audience, start measuring.

ROI Framework

The process from here is straightforward. Howard wanted time to review this with his two business partners — we respect that. Here's what the path forward looks like once you've had that conversation.